Hotel Paid Search + Programmatic: Structure. Optimize. Produce.
A well structured intelligently targeted and continually optimized paid search account is the cornerstone of a successful search marketing campaign. GCommerce knew the unique structure and budget at Vantage would benefit from the smart implementation of programmatic, so we focused on restructured, enhanced and optimized PPC campaigns through integration with new AdWords features, keyword research, and programmatic bidding technology. This campaign resulted in a 75% increase in revenue, a 44% increase to ROAS, a 13% decrease in CPA, and a 282% increase in the CTR.