RETURN ON AD SPEND
Acqualina Resort, a luxury Miami property, was looking to drive bookings for their 5 Star Experience package. GCommerce utilized geo-targeting and interest-targeting techniques to feed the resort’s remarketing list. GCommerce focused on the property’s geographic feeder markets (primarily in the Northeast). By layering in some income parameters, interest-based criteria (i.e. interest in beaches and Miami) and behavioral targeting (i.e. above average spending and leisure travel), GCommerce was able to feed their remarketing list with highly qualified viewers. In addition, GCommerce created and deployed a Facebook and Instagram campaign that successfully drove conversions in a highly competitive Miami market.