Google Analytics 4: A Look at The Evolution of Google Analytics and Key Learnings About GA4


With the Cookieless world quickly approaching, Google released its Google Analytics 4 beta in Q4 2020 putting the emphasis on user engagement rather than volume. Will Ferris, GCommerce’s Chief Technology Officer, provides an overview of Google Analytics 4 and some key updates you can find in this new tool.

Register to watch this on-demand webinar and learn why GA4 is important to your business.

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Power of Segmentation: Blasting is a Thing of the Past


Blasting is a thing of the past. International and flight travel is slow to return. In this session, we will discuss how properties are attracting their drive markets and seeing creative revenue opportunities and direct booking strategies.

How Indies Can Fight Back: 7 Proven Techniques For Hotels to Compete Against the Big Dogs


Leveraging Your Digital Agency for Recovery


Take away specific digital marketing tips for your hotel on how to succeed in a COVID-19 world in this fire-side chat with Caryl Helsel from DragonFly Strategists and Lindley Cotton, President of GCommerce.

To see DragonFly Strategists' service offering and other fire-side chat recordings, visit their website.

Exploring the Hotel Buyer Journey


Want to know more about the customer booking journey but don’t know where to start? Replay this webinar where our Business Insights Analyst, Mike Orrison, explores the hotel guest’s buyer journey, and learn the best ways for your hotel to measure the value of your advertising dollars.