Metasearch Marketing Optimization Techniques Webinar

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October 10, 2022 by

Earlier this year, GCommerce Solutions polled several thousand hoteliers and learned that very few were aware that metasearch advertising campaigns can be managed and optimized similarly to paid search campaigns. 

3 things attendees can expect to learn:

  • How to ensure your metasearch connections allow for strategy and optimization
  • Bid modifiers and how to use them
  • How to use custom audience on Google to enhance the targeting capabilities of your metasearch marketing campaigns

Watch the replay by submitting the form below.

Access Webinar

Metasearch is one of your best tools for increasing direct traffic and recapturing market share from OTA’s, but only if you’re optimizing your metasearch advertising campaigns. Learn how to harness the power of metasearch advertising to support your property’s unique needs.

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Google Analytics 4: A Look at The Evolution of Google Analytics and Key Learnings About GA4

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September 9, 2021 by

With the Cookieless world quickly approaching, Google released its Google Analytics 4 beta in Q4 2020 putting the emphasis on user engagement rather than volume. Will Ferris, GCommerce’s Chief Technology Officer, provides an overview of Google Analytics 4 and some key updates you can find in this new tool.

Register to watch this on-demand webinar and learn why GA4 is important to your business.

Access Webinar

Metasearch is one of your best tools for increasing direct traffic and recapturing market share from OTA’s, but only if you’re optimizing your metasearch advertising campaigns. Learn how to harness the power of metasearch advertising to support your property’s unique needs.

  • This field is for validation purposes and should be left unchanged.

Power of Segmentation: Blasting is a Thing of the Past

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April 1, 2021 by

Blasting is a thing of the past. International and flight travel is slow to return. In this session, we will discuss how properties are attracting their drive markets and seeing creative revenue opportunities and direct booking strategies.

How Indies Can Fight Back: 7 Proven Techniques For Hotels to Compete Against the Big Dogs

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November 13, 2020 by

Leveraging Your Digital Agency for Recovery

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October 21, 2020 by

Take away specific digital marketing tips for your hotel on how to succeed in a COVID-19 world in this fire-side chat with Caryl Helsel from DragonFly Strategists and Lindley Cotton, President of GCommerce.

To see DragonFly Strategists' service offering and other fire-side chat recordings, visit their website.

Exploring the Hotel Buyer Journey

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May 5, 2020 by

Want to know more about the customer booking journey but don’t know where to start? Replay this webinar where our Business Insights Analyst, Mike Orrison, explores the hotel guest’s buyer journey, and learn the best ways for your hotel to measure the value of your advertising dollars.

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