GCommerce combines best of class keyword research with creative and effective content strategy. We build custom strategies around hotel and resort brands, amplifying their positioning in the marketplace and built to achieve their business goals.
WHAT IS CONTENT MARKETING?
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
- The Content Marketing Institute
WHY DOES MY HOTEL NEED CONTENT MARKETING?
It’s more than just a buzzword, content marketing is a necessity to compete in an ever-growing online world. As a brand, your hotel can’t solely rely upon traditional marketing techniques to win your share of voice and obtain customer loyalty.
Travelers have an abundance of data available to them as they plan their travel, but in a lot of cases, that's not enough. By addressing common travel questions and inquiries via blogging, you'll provide an authoritative, local advice. This type of conversational info often helps the traveler make their final travel decisions. Instead of leaving it to them to piece together tidbits of info from reviews, travel forums, their Uncle Tribiani, hotels are in a unique position to fill the need for trusted expert advice.
Benefits of utilizing our hotel content marketing program include:
- Provide tangible assistance to qualified potential guests during their planning phase
- Control the narrative around your region and destination
- Cross-sell by offering lodging options to travelers researching non-lodging components of their travel
- Improve brand awareness by having your property name appear when a traveler is in the travel research phase
- Provide tangible assistance to qualified traffic during their planning phase
- Shelter your site from an industry-wide decline in organic traffic with qualified inbound links
- Better communicate your brand and property experience through ongoing, bite-sized pieces of content
- Deliver engaging content across all channels including email messages and social media posts and adverts
We know your hotel has a unique story waiting to be shared. Bring that story to life with one of our content marketing packages:
The GCommerce content marketing service will provide your property with new, freshly-written content that helps tell your story and differentiates you from your competition.