Principal, Chief Evangelist
Chris is the President of GCommerce Solutions, which is a hospitality focused digital marketing agency that thinks a little differently than other agencies. GCommerce achieves dramatic results by specifically tailoring our strategy based on their clients’ needs and advantages, rather than a stock approach like GCommerce’s competitors provide. GCommerce’s well thought out strategies draw their strength from the synergy of multiple disciplines working in concert and guided by an overlying strategy to drive unprecedented revenue for their clients.
He brings more than 20 years of marketing and operations experience in the hospitality and travel field with the last 10 years spent with GCommerce in Park City, UT. He was one of the original members of GCommerce when the company was formed to serve a select group of upscale hotels and resorts and has helped to grow the company during his tenure, which now serves over 1,400 hotels and resorts worldwide.
As a recognized digital marketing strategist, Chris has demonstrated skills in online branding and positioning, search marketing, website development, email marketing, eCRM, social media marketing, digital media, and revenue management. His primary focus is strategic online marketing that drives incremental revenues and profits to hotels and resorts through effective and measureable digital marketing and distribution.
Chris has been a speaker at numerous industry events and brings a unique and sometimes controversial perspective to the conversations through challenging traditional thinking. He understands the challenges many hotel owners and operators face from his extensive background in hotel operations as a General Manager of numerous upscale hotels and resorts, prior to joining GCommerce. His combined experience of operations and digital marketing allows him to effectively apply a digital marketing strategy to overcome those challenges and to achieve the financial goals set forth with his clients.
As the head of the Account Services and Marketing departments, Lindley oversees the development and execution of each client’s digital marketing strategy. Lindley’s primary role is to ensure GCommerce fulfills our promise to deliver results that matter. Lindley and her team conceptualize and manage the implementation of each client’s unique strategy. Lindley began her career with GCommerce in 2007 as a paid search marketing specialist. She has grown with the company spending extensive time within the various departments of GCommerce including Search Engine Marketing, Strategic Marketing and Account Services.
Originally from New York, Lindley graduated from Syracuse University with a Bachelor of Arts in Sociology. During her studies, she developed a passion for both environmental studies and the Chinese language which inspired her to move to China after graduation. Lindley moved to the northeast region of China and taught English as a second language to college students at Baicheng Normal College. Upon return, she moved west and has enjoyed making her home in Park City.
Mark Van Hartesvelt
Mark is a founding partner of GCommerce, a digital marketing company serving the hospitality, travel and resort real estate industries. The company currently serves more than 100 hotel clients in the United States, Italy, Costa Rica and Mexico. In 2010, the company expanded into Europe with the formation of GCommerce Italy.
A 30-year hotel veteran, Mark is recognized as an industry leader and innovator in marketing and operations in the hotel, resort, casino and real estate industries. He is a former adjunct professor at Boston University and the University of Denver. He co-authored one of the hotel industry’s classic textbooks and is a frequent speaker at industry conferences on future trends, marketing and revenue optimization and operations. He is a current and past board member of a number of public and private corporations.
Mark was a co-founder of Gemstone Hotels & Resorts, a boutique management company specializing in independent, luxury hotels and resorts, where he served as co-managing partner from 1994 until 2008. Gemstone grew to be ranked one of the top 20 management companies in the U.S., opening or completely repositioning such well-known properties as the Hotel ZaZa in Dallas and Houston, the Mosaic Hotel in Beverly Hills, the Hotel Sax in Chicago and Westward Look Resort in Tucson.
VP OF BUSINESS DEVELOPMENT
GCommerce’s VP of Business Development, Mark Oliver brings more than 10 years experience in the hotel industry and over 15 years in e-commerce and internet marketing. Mark leads the sales and business development teams and oversees the strategic growth of GCommerce’s client base. Prior to GCommerce, Mark held a leadership role with EveryScape where he was in charge of launching their award winning visual technology to the hospitality industry, educating the industry on its unique visual selling capabilities and managing the team sales. Before EveryScape Mark worked at NetSuite where he was on the initial corporate sales team that helped launch NetSuite’s leading integrated webbased business software suite to large corporations. Before Mark’s run in the digital marketing world, he helped run corporate sales for The Pebble Beach Resorts. The son of noted hotelier Tom Oliver, Mark literally grew up in the industry. Mark was raised in a hotel and has worked in almost every department a hotel has to offer. His family also owned a restaurant, so he knows what it is like to serve, bus a table, prep the food and wash the dishes. In other words, he’s not afraid to get his hands dirty. Mark graduated from Texas Christian University, home of the Frogs, with a Bachelor of Science in Finance. After his studies he moved to the mountains for two years but was drawn back to the Pacific Ocean and now resides in Mill Valley, CA with his wife and two teenage children. In his spare time Mark mountain bikes, road bikes and plays tennis along with spending time with his family. He is an advisor to Urban Tag, Kitchen Network and his wife’s company Sarah Oliver handbags.
SENIOR VP OF OPERATIONS, PARTNER
Will started with GCommerce Solutions in 2006, completing various project work for business development. He quickly found a passion for Search Marketing, and lead the project development for GCommerce’s largest paid search account. Today, Will develops cutting edge search techniques and frequently challenges his team to innovate on behalf of our clients. Will believes not all search marketing is created equal, and that many competitors service clients to the lowest common denominator. In contrast, Will and his team of strategists develop unique approaches to help clients achieve their revenue goals. Every client is unique and cookie cutter solutions rarely work. Will earned his B.A. in Political Science at Hobart College in Geneva, New York. Upon graduation, Will was given a grant to study Humanitarian Law at Oresund University in Lund, Sweden. Will is an avid Yankees fan, enjoys trying new recipes, and spends his Sunday afternoons on Utah’s best golf courses.
Scott Van Hartesvelt
Scott van Hartesvelt formed GCommerce in 2002 and quickly grew the company to over 20 team members and 100+ clients worldwide. Under his leadership GCommerce has become a premier digital marketing firm in the travel vertical. Over the past few years, Scott has emerged as a sought after voice for those looking to challenge digital marketing norms and generate premium online revenues. With a client list featuring some of the most renowned luxury properties and brands in North and Central America, GCommerce has become a tastemaker that industry leaders follow. In just 8 years GCommerce has generated over $200 million in online revenue for their clients. Scott spends his time focused on ensuring each and every GCommerce client exceeds their online revenue goals. In addition, Scott focuses on bringing new marketing practices and programs into the GCommerce offering and expanding the business to new corners of the globe. When not working, he enjoys spending time with his daughter Laila and wife Monica.
Director of Account Services
A 20+ year travel and tech industry veteran, Amy’s current role is overseeing the in-house Account Executive and Account Management teams for GCommerce Solutions. GCommerce is a digital marketing agency based in Park City, UT. Prior to joining GCommerce, Amy’s concentration was honed in the vacation rental industry where she expanded her expertise in marketing automation, social media and content marketing.
A Utah native and a wanderlust at heart, Amy’s years spent in the travel industry allowed her to travel and explore much of the world, making her experience in the travel industry both a professional and personal one. Amy has a Bachelor’s Degree in Business Management which was the perfect springboard for a career in the travel trade. Her knowledge of the travel industry space includes time with a variety of applications including tour operator (Funjet Vacations), online travel agency (VacationRoost), travel agencies, and most recently, a travel technology company focused on the distribution of vacation rental inventory onto Airbnb.
Director of Marketing
Senior Account Executive/Client Relations Supervisor
Bill began with GCommerce Solutions in 2007 as an Account Executive. Now our Senior Account Executive and Client Relations Supervisor, Bill oversees GCommerce’s larger clients and assists in all client relations and account management. Bill began his career path in the hospitality industry as a Bellman and then Front Desk manager for hotels in Salt Lake City, Park City and South Lake Tahoe. He then shifted gears to point of sale marketing for the hardware and automotive industries. Prior to joining the GCommerce team Bill transitioned back to the travel business as a Senior Branch Manager for Enterprise Rent-A-Car. With managing a fleet of over 200 vehicles, I found that I experienced many of the guest services challenges and operational procedures that parallel the hospitality industry.
Hailing from Northern New York State, some call it Canada, he grew up an avid hockey player and fan, skier and winter enthusiast. Being raised with Lake Placid and the Adirondack mountains as his playground, Park City and Utah were a perfect fit.
Bill earned is B.S. at Siena College in Loudonville, NY in Marketing and Management. When Bill is not on the ice or trying to convert his slap shot into a golf swing you will find him looking to enhance our clients online presence, capabilities and the latest digital marketing opportunities to constantly push all online production.
As an Account Executive, Cathryn oversees 35 accounts and is the direct liaison between her clients and internal teams. Cathryn works with search and marketing specialists to orchestrate and achieve client goals and KPI’s.
Born and raised in Arizona, Cathryn moved to Park City after she graduated from Northern Arizona University with a Bachelor’s Degree in Hotel & Restaurant Management. She landed her first job at the uber luxury resort, Montage Deer Valley and was the first to complete their Manager In Training program. Cathryn thrived in the luxury market with her attention to detail and highly personalized service.
Cathryn’s passion for travel and exploration allows her to excel in the hospitality industry.
Laura’s passion for helping clients and love of the hospitality industry brought her to GCommerce. With over 12 years of account management experience and seven years of marketing experience, she enjoys developing strategy for each of her clients. An avid traveler herself, she enjoys traveling the globe - marking new places off her bucket list and spending time on the slopes and trails.
Born and raised in Idaho, Laura was drawn to the outdoor recreation available in Utah were she could play in the outdoors in between studies. She graduated from the University of Utah with a B.S. in Mass Communication/Media Studies and post-graduate certification in Integrated Marketing Communication.
Andrew started at GCommerce as a Search Marketing Specialist and his passion for building relationships with his clients and driving digital strategy quickly moved him into the Account Executive role. Prior to working at GCommerce Andrew’s experience in sales and tourism landed him in various roles ranging from a Sales Manager for a ski rental delivery company to a Cross Country Tour Guide, leading group trips all over the US & Canada.
Originally from Wisconsin, Andrew always dreamed of living in the mountains. He couldn’t be happier to call Park City, UT his home where he is able to strike a healthy balance between professional and “ski bum”. When Andrew is not in the office you can find him riding his mountain bike or snowboarding in the backcountry.
Kelly excels as an Account Manager at GCommerce. Working as a one-man team, he devises strategies and tactics for his clients and executes them personally. A Utah native and a jack of all trades, Kelly has thrived in the travel industry because of his love of learning new skills and solving complex problems. Kelly has a Bachelor's degree in Recreation Management with a minor in business.
His past 8 years of experience includes all forms of digital marketing (social media, email, paid search, SEO, etc.) at a variety of companies including VacationRoost, Glamping.com, and The Resort at Paws Up.
Senior Creative Designer
Senior Marketing Strategist
Favorite Hobby or Activity
Best place you’ve traveled to is…?
Place you want to travel to most is…?
Favorite aspect about Utah or Park City
The Beautiful Scenery
Brand Marketing Specialist
Katie was born and raised in Portland, Maine until she attended Saint Michael's College in the Green Mountains of Vermont. She graduated with a B.A. in Media, Journalism and Digital Arts with a Peace and Justice minor. Between her studies in Vermont and abroad, having studied cross-cultural communications for a semester in Copenhagen, Denmark, her interest in travel and culture grew. The hospitality industry made for the perfect place for her land post-grad. After spending two summers living in Colorado, Katie knew the west was the place for her after college, leading her to journey to Utah. She started at GCommerce in July of 2019 where she works on the marketing team as a brand marketing specialist.
Search Marketing Specialist
Search Marketing Strategist
Senior Search Marketing Strategist
Business Insights Analyst
Lead Web Developer
Jeff serves as the Technical Lead for the gCommerce WebDev department. He has worked as a developer, designer, and project manager in the course of a long and winding web career path, for such companies as Dell, 3M, Demand Media, and more.
Jeff built his career on helping people bring their creative visions to life, whether through making outstanding e-commerce sites or by building the world’s most popular super hero illustrator, HeroMachine.com. He speaks tech and translates it to the real-world demands of running a business online.
Content Integration Specialist
We bring our talents together to get you the best marketing available, nationwide. When we're not at the office, you can find us tearing up the town, making homers on the softball team, biking the trails, skiing the slopes and camping in the Uintas.
Recognized for innovative solutions that drive significant profits for our clients; the quality of our work is surpassed only by each individual’s passion for our company and our clients.
Honesty, Hard Work, Trust & A Little Fun
We know not to take ourselves too seriously. There’s a time and a place for everything. While at work, create stellar stuff - while at home, do whatever it is that makes you happy. This is the motto we live by.
That's What "G" Said
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