The goal was to build a website design that captured the resort’s prestigious standing on the island by creating a clean, elegant design.
Emphasizing the privacy and seclusion and the many activities available to guests were the most important aspects of the design. On top of highlighting the authentic experiences offered at the resort, the website also needed to be built to work as the primary sales tool for the Las Terrazas sales team. Marketing goals included creating a user-friendly website that would increase RFP and booking submissions for weddings, meetings and events, group trips, and real estate. Visitor data and ecommerce analytics were analyzed to improve the user experience and marketing performance to achieve these goals.