Leadership Team

Barry Lott

Barry Lott is the  Director of Account Services for GCommerce Solutions. In this role, he oversees digital marketing strategies for our clients and also serves as the team lead for our Client Success Managers. Barry has over 30 years of experience in marketing and advertising across a broad array of categories, with the last 16 focused on travel and hospitality. During that time, he’s created strategies and activations for dozens of travel brands, including Hilton, Visit Orlando, Baha Mar Resort, Terranea Resort, Discover the Palm Beaches, and Visit Myrtle Beach, plus brand experiences for a host of Marriott Autograph Collection properties. 

Barry grew up as an Army brat and moved all around the world before graduating from The University of Florida. He then spent the next 18 years at various New York City advertising agencies working on blue chip consumer packaged goods products. In his downtime Barry enjoys distance running, watching as much baseball as possible, and hanging out with his amazing family.