4 Facebook Ads Best Practices For Images
Facebook advertising is currently one of the most popular ways to advertise. Why is that? Because, if you know how to create Facebook ad images that drive traffic to your primary business goal, they can be insanely effective.
This article contains four best practices for creating and selecting Facebook ads images that will be creative and effective. In running large amounts of Facebook ads each year for our clients here at GCommerce Solutions, we took a look at the top performing Facebook ad images from the previous year to determine not only which types are performing well, but also the actual data that proves these best practices to be true.
Official Ad Best Practices From Facebook
- Opt into Facebook Campaign Budget Optimization
Campaign budget optimization (CBO) automatically manages your budget to allow for the best results. Daily budgets or lifetime budgets can be set for Facebook Ads campaigns, depending on your needs and how much you want to specify in your budget.
- Opt into Detailed Targeting Expansion
Detailed targeting expansion provides access for Facebook to reach a broader group of people than what you define in your targeting selections. Facebook is then able to make updates that reflect any findings for better performance outside of the defined targeting selections.
- Opt into Automatic Placements for Facebook Ads
Automatic placements through Facebook increase ad exposure to best utilize the campaign’s budget. Depending on the settings of your campaign, automatic placements allow Facebook to expand the different channels your ads can be seen on.
- Manage Your Facebook Ads’ Creative Fatigue
Creative fatigue is the result of your audience seeing the same images or videos too many times across your ads. This can lead to negative impacts such as lower engagement.
It is important to note some of Facebook’s general ad best practices to keep in mind before choosing your images. However, it may not always be enough to simply follow the ad best practices provided by Facebook. For example, utilizing budget optimization and automatic placements does not always lead to better results without also optimizing your ad images.
4 Facebook Ad Image Best Practices
1. Highlight Your Hotel’s Amenities In Facebook Ads
Does your property have a unique pool? Easy access to the beach? Beautiful surrounding scenery? Highlight it! It’s not always the rooms that drive guests to a specific hotel. In our research, ads with images of pools received a 30% higher CTR and 134% more clicks than non-pool ads running side by side.
2. Show Off Your Hotel’s Activities
Potential guests like to see what they will be able to do in the area while they are staying at your property. By highlighting things to do in your hotel’s Facebook ad images, these future guests can get a glimpse of activities that happen around the area. Based on our research, ad images that focus on activities have 154% higher engagement than ads with other images running within the same campaign.
3. Eat With Your Eyes
Whether a breakfast deal or various types of on-site dining, food sells. Posts that are about various restaurants where the focus of the ad is on the food itself drive guests to want to visit the restaurant. Outside shots of the restaurants are nice to add, but those focused on the food itself perform better. These food focused ad images have a 50% higher reach than those that aren’t food focused when run at the same time, side-by-side.
4. Don’t Keep the Property a Mystery
Having Facebook ads images that focus on the outside of the property can be eye catching and intriguing for potential guests. By seeing these types of images, guests are driven to the property’s website to learn more about where it is located, which can then result in them wanting to visit and stay at that property. These ads that focus on the outside images of the property have an 88% higher amount of clicks and a 35% higher CTR than ads with other images that are running within the same Facebook Ads campaign.
Hopefully this has provided a better understanding of what types of images perform well for Facebook ads for your hotel. Remember that not all best practices are the same across the board, so it is important to test and analyze what does well for you and among your audiences. And don’t be afraid to test new images for new campaigns – you never know what may perform well for you! Contact us today to get started on your Facebook advertising strategy!