Digital Marketing
Hotel Digital Marketing in a Down Economy
February 2, 2023
Hotel Digital Marketing in a Down Economy
Hotel Digital Marketing in a Down Economy These days it feels like mentioning the “R” word is tantamount to saying Voldemort’s name out loud. We all know it's here,...
Digital Marketing
The COVID-19 Vaccine Booking Wave
November 18, 2020
The COVID-19 Vaccine Booking Wave
Can you hear the thunder forming in the distance? Can you feel the anticipation; the expectation that our industry is finally ready to turn the page on this dark...
Digital Marketing
The Truth About Social Media Marketing for Hotels
October 21, 2020
The Truth About Social Media Marketing for Hotels
Every once in a while, a well-intentioned article comes to our attention, providing hoteliers digital marketing advice that flies in the face of our current thinking. It challenges us...
GCommerce Life
Alexa Is Raising My Daughter
October 12, 2020
Alexa Is Raising My Daughter
For a couple of years now, I’ve been interested in the sea changes new generations launch upon society. As the father of an eleven-year-old GenZ daughter, I was curious...
GCommerce Life
Finding Comfort in Travel
August 11, 2020
Finding Comfort in Travel
Over the previous few weeks, I read with interest the account of industry veterans who were venturing back out on the road again. I was nervous about an approaching...
Digital Marketing
Repositioning Your Hotel for Survival- Marketing Strategies For Attracting Leisure Guests
July 22, 2020
Repositioning Your Hotel for Survival- Marketing Strategies For Attracting Leisure Guests
As they say, the numbers don’t lie. At GCommerce, we are constantly reviewing trends in our proprietary reporting platform Summit, and the trends are clear. Hotels and resorts that...
