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Scott van Hartesvelt

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Part 2-These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head

March 20, 2023

Part 2-These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head

In my last article, I made what I hope is a compelling argument that we are entering a period of profound change in consumer behavior thanks to the emergence...
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Community Marketing

These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head

March 16, 2023

These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head

Marketers are furious competitors; at least the good ones are.  Think Michael Jordan looking for every advantage in order to beat the competition.  Like Jordan, we’re in a continuous...
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Digital Marketing

The COVID-19 Vaccine Booking Wave

November 18, 2020

The COVID-19 Vaccine Booking Wave

Can you hear the thunder forming in the distance?  Can you feel the anticipation; the expectation that our industry is finally ready to turn the page on this dark...
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Digital Marketing

The Truth About Social Media Marketing for Hotels

October 21, 2020

The Truth About Social Media Marketing for Hotels

Every once in a while, a well-intentioned article comes to our attention, providing hoteliers digital marketing advice that flies in the face of our current thinking.  It challenges us...
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Digital Marketing

Alexa Is Raising My Daughter

October 12, 2020

Alexa Is Raising My Daughter

For a couple of years now, I’ve been interested in the sea changes new generations launch upon society.  As the father of an eleven-year-old GenZ daughter, I was curious...
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Digital Marketing

Finding Comfort in Travel

August 11, 2020

Finding Comfort in Travel

Over the previous few weeks, I read with interest the account of industry veterans who were venturing back out on the road again.  I was nervous about an approaching...
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