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Scott van Hartesvelt

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Digital Marketing

The Truth About Social Media Marketing for Hotels

October 21, 2020

The Truth About Social Media Marketing for Hotels

Every once in a while, a well-intentioned article comes to our attention, providing hoteliers digital marketing advice that flies in the face of our current thinking.  It challenges us...
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Digital Marketing

Alexa Is Raising My Daughter

October 12, 2020

Alexa Is Raising My Daughter

For a couple of years now, I’ve been interested in the sea changes new generations launch upon society.  As the father of an eleven-year-old GenZ daughter, I was curious...
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Digital Marketing

Finding Comfort in Travel

August 11, 2020

Finding Comfort in Travel

Over the previous few weeks, I read with interest the account of industry veterans who were venturing back out on the road again.  I was nervous about an approaching...
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Digital Marketing

Repositioning Your Hotel for Survival- Marketing Strategies For Attracting Leisure Guests

July 22, 2020

Repositioning Your Hotel for Survival- Marketing Strategies For Attracting Leisure Guests

As they say, the numbers don’t lie.  At GCommerce, we are constantly reviewing trends in our proprietary reporting platform Summit, and the trends are clear.  Hotels and resorts that...
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Digital Marketing

4 Marketing Strategies to Reposition Your Hotel to Attract Leisure Guests

July 22, 2020

4 Marketing Strategies to Reposition Your Hotel to Attract Leisure Guests

As they say, the numbers don’t lie.  At GCommerce, we are constantly reviewing trends in our proprietary reporting platform Summit, and the trends are clear.  Hotels and resorts that don’t...
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Digital Marketing

Cause for Optimism in Hospitality During COVID-19

June 22, 2020

Cause for Optimism in Hospitality During COVID-19

I am forever an optimist.  Through these rose-colored glasses, I am starting to see signs of hope for the hospitality industry during the COVID-19 crisis.  None of this is...
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