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Scott van Hartesvelt

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Metasearch

A Marketer’s Case for Hotel Metasearch

January 31, 2024

A Marketer’s Case for Hotel Metasearch

Hotel metasearch channels, like Google Hotel Ads, are great for distribution.  Like other third-party channels, they expand a hotel’s reach to new audiences.  That’s the predominant argument for metasearch...
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Metasearch

Hacking Your Marketing Budget: How to Generate Direct Revenue Without Spending Marketing Dollars

January 24, 2024

Hacking Your Marketing Budget: How to Generate Direct Revenue Without Spending Marketing Dollars

The dust has settled, and most hoteliers are staring at newly minted 2024 budgets. Those budgets likely feature big revenue goals with marginal increases in marketing dollars (if you're...
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Community Marketing

Part 2-These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head

March 20, 2023

Part 2-These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head

In my last article, I made what I hope is a compelling argument that we are entering a period of profound change in consumer behavior thanks to the emergence...
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Community Marketing

These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head

March 16, 2023

These Digital Marketing Mega-Trends Are About To Turn Your Business On Its Head

Marketers are furious competitors; at least the good ones are.  Think Michael Jordan looking for every advantage in order to beat the competition.  Like Jordan, we’re in a continuous...
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Digital Marketing

Hotel Digital Marketing in a Down Economy

February 2, 2023

Hotel Digital Marketing in a Down Economy

Hotel Digital Marketing in a Down Economy These days it feels like mentioning the “R” word is tantamount to saying Voldemort’s name out loud.  We all know it's here,...
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Digital Marketing

The COVID-19 Vaccine Booking Wave

November 18, 2020

The COVID-19 Vaccine Booking Wave

Can you hear the thunder forming in the distance?  Can you feel the anticipation; the expectation that our industry is finally ready to turn the page on this dark...
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