Digital Marketing
How to Optimize Hotel Website Images and Why You Should
January 23, 2018
How to Optimize Hotel Website Images and Why You Should
Many search engine optimization industry experts have made the connection between optimizing images and improved Organic Search performance. Updating Title Tags, Alt Tags and Image Filenames are a few of...
Analytics & Tracking
Hotel & Digital Marketing Analytics | Water Business Analytics
September 22, 2017
Hotel & Digital Marketing Analytics | Water Business Analytics
Psychology experts have estimated that having something like a communal water cooler will increase workplace productivity by as much as 10-15%. Experts at GCommerce will tell you it’s a huge...
Digital Marketing
Improving Organic Search Performance with Structured Data
June 12, 2017
Improving Organic Search Performance with Structured Data
THE DIGITAL MARKETING PROBLEM FOR HOTELS – DECREASING ORGANIC TRAFFIC & INCREASING CPCS Many hoteliers have experienced a similar trend with their organic traffic from Google: it is decreasing....
Digital Marketing
Behavioral Data & Advanced Retargeting Tactics Allow for Increased Success
May 9, 2017
Behavioral Data & Advanced Retargeting Tactics Allow for Increased Success
GCOMMERCE INCREASES HOTEL WEBPAGE’S CONVERSION RATE BY 230% BY UTILIZING BEHAVIORAL DATA & ADVANCED RETARGETING TACTICS In March of 2016, The Lenox Hotel launched a new website. After the...
Analytics & Tracking
POTENTIAL CHANGES TO GOOGLE ANALYTICS ARE LOOMING
April 13, 2017
POTENTIAL CHANGES TO GOOGLE ANALYTICS ARE LOOMING
% OF NEW SESSIONS MISSING | CHANGES TO GOOGLE ANALYTICS METRICS For users of Google’s Premium Analytics services, you may have noticed a slight change in the way that...
