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Alex Scharpf

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GComm Life

What Punk Culture Can Teach Us About Effective Marketing

August 17, 2022

What Punk Culture Can Teach Us About Effective Marketing

As a self-proclaimed punk, marketing tends to leave a sour taste in my mouth. An overwhelming amount comes off as manipulative, over-sanitized, and greedy, which is about as far...
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Analytics & Tracking

AI Marketing | Future Of AI | Pros And Cons Of AI In Marketing

March 1, 2022

AI Marketing | Future Of AI | Pros And Cons Of AI In Marketing

The Marketing Cyborg: Why You Shouldn’t Be Afraid Of AI Marketing There seems to be a general disdain towards artificial intelligence (AI) in marketing, though marketers should learn to...
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Digital Marketing

Marketing To Gen Z In The Hospitality Industry

February 3, 2022

Marketing To Gen Z In The Hospitality Industry

The Importance of Marketing to Gen Z The future of any business relies on reaching the younger generations. Serving older consumers is fine, but what happens when they grow...
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Digital Marketing

Your Marketing Cyborg: Why You Shouldn’t Be Afraid Of AI Marketing

October 21, 2021

Your Marketing Cyborg: Why You Shouldn’t Be Afraid Of AI Marketing

There seems to be a general disdain towards artificial intelligence (AI) in marketing, though marketers should learn to love the technology. Humans are the backbone of marketing, but there...
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Paid Media

Google Expanded Text Ads Discontinued

October 18, 2021

Google Expanded Text Ads Discontinued

Google recently announced yet another fundamental change to their paid search advertising product - the discontinuation of Expanded Text Ads. Right now, there are a few different ad types...
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