Content by
Alex Scharpf

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SEO & Content Marketing

Why You Should Be Using Google Business Posts

October 31, 2022

Why You Should Be Using Google Business Posts

Introduced only in 2017, Google Business posts are fairly new to the search marketing scene. But don’t let that fool you. Google Business posts can be an incredibly valuable...
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Paid Media

3 Underutilized Google Ads Optimization Tips For Hotels

September 26, 2022

3 Underutilized Google Ads Optimization Tips For Hotels

The number one rule of search marketing is to never stop testing. You never know where you’ll find the next golden goose, so it’s important to try new things...
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Digital Marketing

What Punk Culture Can Teach Us About Effective Marketing

August 17, 2022

What Punk Culture Can Teach Us About Effective Marketing

As a self-proclaimed punk, marketing tends to leave a sour taste in my mouth. An overwhelming amount comes off as manipulative, over-sanitized, and greedy, which is about as far...
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Analytics & Tracking

AI Marketing | Future Of AI | Pros And Cons Of AI In Marketing

March 1, 2022

AI Marketing | Future Of AI | Pros And Cons Of AI In Marketing

The Marketing Cyborg: Why You Shouldn’t Be Afraid Of AI Marketing There seems to be a general disdain towards artificial intelligence (AI) in marketing, though marketers should learn to...
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Digital Marketing

Marketing To Gen Z In The Hospitality Industry

February 3, 2022

Marketing To Gen Z In The Hospitality Industry

The Importance of Marketing to Gen Z The future of any business relies on reaching the younger generations. Serving older consumers is fine, but what happens when they grow...
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Digital Marketing

Your Marketing Cyborg: Why You Shouldn’t Be Afraid Of AI Marketing

October 21, 2021

Your Marketing Cyborg: Why You Shouldn’t Be Afraid Of AI Marketing

There seems to be a general disdain towards artificial intelligence (AI) in marketing, though marketers should learn to love the technology. Humans are the backbone of marketing, but there...
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