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Amy McNeill

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How to Enhance Your Hotel's Guest Experience from Start to Finish: PART 6

September 26, 2019

How to Enhance Your Hotel's Guest Experience from Start to Finish: PART 6

For the final part of my series on enhancing the guest experience, let's dive into why all hotel staff should be focused on creating memorable events for guests. The...
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Digital Marketing

How to Enhance Your Hotel's Guest Experience from Start to Finish: Part 5

September 24, 2019

How to Enhance Your Hotel's Guest Experience from Start to Finish: Part 5

To help guests through the customer journey, hotels will need to participate in a multi-channel digital marketing approach. That includes channels that can provide insights and ROI such as...
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Digital Marketing

How To Enhance Your Hotel's Guest Experience from Start to Finish: Part 4

September 19, 2019

How To Enhance Your Hotel's Guest Experience from Start to Finish: Part 4

Great content is extremely important to the hotel customer journey! Great images and helpful tips can help a hotel attract new customers and engage current customers.  1. Use your...
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Digital Marketing

How to Enhance Your Hotel's Guest Experience from Start to Finish: Part 3

September 17, 2019

How to Enhance Your Hotel's Guest Experience from Start to Finish: Part 3

Hotels need to create packages and deals that target different customers based on their past buying history or website behavior.  1. Once you know your hotel guest, give them...
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Digital Marketing

How to Enhance Your Hotel's Guest Experience from Start to Finish: Part 2

September 12, 2019

How to Enhance Your Hotel's Guest Experience from Start to Finish: Part 2

Know the different types of customers you have and reach them with personalized messages and content.  1. Know your guest! The customer journey continues to become more complex as...
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Digital Marketing

How to Enhance Your Hotel's Guest Experience from Start to Finish: PART 1

September 10, 2019

How to Enhance Your Hotel's Guest Experience from Start to Finish: PART 1

“It’s when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event."  Welcome to the...
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