Surf & Sand Resort
Return on Ad Spend
Surf & Sand Resort is located along 500 feet of California's pristine Laguna Beach. GCommerce focused on driving direct bookings and decreasing contributions from online travel agencies by taking a multi-channel approach. This included messaging across the website, paid search, and display remarketing campaigns. Campaigns highlighted the resort's close proximity to the beach by illustrating it as a supreme getaway providing luxury accommodations, amenities, and spectacular views. GCommerce used constant a/b testing to better understand the targeted market, bid strategies and ad copy, these tests were a key component to our success.