Surf and Sand Resort’s COVID Survival
Paid Search Marketing
Return on Ad Spend
On March 15, 2020, properties across the US saw a dramatic decline in reservations as well as an unending amount of cancellation requests for upcoming travel due to COVID-19. Surf and Sand Resort and the JC Resorts team knew that despite the economic impact of COVID-19, they would need to maintain some level of brand awareness during this time. By implementing a customized strategic marketing plan, essentially overnight, GCommerce and the property achieved incomparable results including 164% increase in website production year-over-year and an average 125X on paid search marketing in the month of May. In June, our team increased the paid search return-on-ad-spend to 180X. Read our full case study to learn how.