Return on Ad Spend
Facebook Advertising Drives Domestic And International Reservations For Hotel
Sunset Marquis, the iconic West Hollywood hotel, was looking to drive summer and Labor Day weekend reservations, in addition to leveraging their strong UK and Australia-based business. GCommerce utilized lookalike audiences and geo-targeting techniques for prospecting targeting and various run of site audiences to remarket both domestically and internationally. GCommerce created and deployed a Facebook and Instagram campaign that was visually compelling while embodying the hotel’s unique tone and personality with wit and humor. Within the month of August 2017, the campaigns achieved a 41X return overall.