Dollywood DreamMore Resort & Spa
Return on Ad Spend
Dollywood’s DreamMore Resort is located in Pigeon Forge, TN in the incredible Smoky Mountains. GCommerce turned to Facebook advertising to promote resort amenities such as the spa and restaurants, gather insights from paid search campaigns to improve targeting, reach new audiences and more. By continuously running tests for ad creatives, headlines, and content, we were able to separate ad campaigns to target highly specific audiences in order for the resort to achieve their goals. Using custom messaging for each individual target market was a key component of the campaign's success. Between January 1, 2019 and July 31, 2019 GCommerce generated a 97x return on ads spent.