RETURN ON AD SPEND
Facebook Advertising Drives Incremental Revenue
Sunset Marquis, the iconic West Hollywood hotel, was looking to drive incremental room nights between the Grammy Awards and the Academy Awards, about a two week period. By incorporating the hotel’s database as well as geo-targeting techniques, GCommerce created and deployed a Facebook and Instagram campaign that was visually compelling as well as embodied the hotel’s tone and personality with wit and humor. Within the first 30 days, the Facebook campaigns achieved a 22x ROAS.