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Digital Marketing
Effective Strategies to Increase Your Hotel’s Direct Bookings
March 28, 2024
Effective Strategies to Increase Your Hotel’s Direct Bookings
In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Direct bookings not only help you reduce reliance on third-party online travel...
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Metasearch
How to Optimize Your Hotel’s Metasearch Campaigns for Mobile Devices
March 18, 2024
How to Optimize Your Hotel’s Metasearch Campaigns for Mobile Devices
Google Search started prioritizing mobile first back in 2016 as visitation and growth from users on mobile devices started growing. As of 2023, almost 60% of traffic on the...
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Diversity, Equity & Inclusion
Celebrating Womanhood: GCommerce Traditions
March 18, 2024
Celebrating Womanhood: GCommerce Traditions
Womanhood is an incredibly diverse experience, with each culture and each family having a unique approach to the journey. From quinceañeras and bat mitzvahs to Sweet 16 parties and...
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Diversity, Equity & Inclusion
2023 DEI Impact Report
March 18, 2024
2023 DEI Impact Report
In 2022 GCommerce produced a company survey to gather team member insights on its current Cultural Pillars. While the primary goal was to evaluate which pillars needed to be...
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Monthly Newsletters
Flywheel News | February 2024 Hotel Digital Marketing News | GCommerce
March 12, 2024
Flywheel News | February 2024 Hotel Digital Marketing News | GCommerce
Stop forfeiting direct revenue. Learn how to drive more with a marketer’s approach to the hotel metasearch channel from our Founder, Scott van Hartesvelt. Learn more here. Google was...
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Analytics & Tracking
Google Consent Mode Updates
March 11, 2024
Google Consent Mode Updates
In the coming weeks, Google will launch consent mode v2. This is an update to their consent mode tag setting that allows your website visitors' cookie preferences to be...
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