Marketing | Marketing Specialist
Looking to supercharge your career in digital marketing? GCommerce is the place to be. Over the past decade, GCommerce has become a national leader in digital marketing; fueled by smart, passionate, and motivated marketing personnel. Due to our continued growth, GCommerce is again looking for new team members. Candidates for this position will have strong communication and organizational skills, and most importantly, demonstrate a passion for digital marketing.
- Provide ongoing revenue-driving recommendations for our hotel and resorts clients.
Partner with the search marketing and account services departments to develop specific digital strategies and identify requirements for all marketing assignments, including email, banner ads, landing pages, social media, and website assessments and updates.
Oversee digital projects and advertising campaigns from concept to implementation.
Achieve fluency in email platforms to create strategy, brainstorm offers and packages, provide creative ideas, launch regular email campaigns, assist with database management and provide reporting and analysis.
Achieve fluency in eCRM platforms and triggered email strategies.
Create and execute ongoing social media strategies and campaigns.
Collaborate with Account Executives to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling.
Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter or off-set competitor marketing moves based on learned trends and insights.
Use analytic tools to track, monitor and optimize digital presence and campaigns based on historical performance.
Understand and manage display advertising through our RTB platform for our clients.
Work closely with both our creative and web development teams for website merchandising and all ad creative.
Ability to write marketing plans based upon an agreed strategy for the client.
Ability to research, present, contract and execute direct media buys.
- Ability to drive results through defining and delivering digital marketing KPIs.
- Some experience in the hospitality industry
- Marketing experience
- Bachelor’s degree in marketing or similar discipline
- Experience with online marketing (Email Marketing, Social, Mobile, Google Analytics)
GCommerce offers a competitive benefits package & great work environment. These include:
- Medical, Dental, and Vision
- Term Life/AD&D Insurance options
- Long Term Disability and Short Term Disability
- Matching 401k program
- PTO – Paid Time Off Program
- High emphasis on professional growth
- Casual dress code
Please, no recruiters or other service offers. This is an in-house position only. This full-time, in-house position is located in Park City, Utah.
Please submit resumes and cover letters to be considered for this position. Resumes without cover letters will not be reviewed.