- EXECUTIVE TEAM
- GCOM TEAM
Chris is the President of GCommerce Solutions, which is a hospitality focused digital marketing agency that thinks a little differently than other agencies. GCommerce achieves dramatic results by specifically tailoring our strategy based on their clients’ needs and advantages, rather than a stock approach like GCommerce’s competitors provide. GCommerce’s well thought out strategies draw their strength from the synergy of multiple disciplines working in concert and guided by an overlying strategy to drive unprecedented revenue for their clients.
He brings more than 20 years of marketing and operations experience in the hospitality and travel field with the last 10 years spent with GCommerce in Park City, UT. He was one of the original members of GCommerce when the company was formed to serve a select group of upscale hotels and resorts and has helped to grow the company during his tenure, which now serves over 1,400 hotels and resorts worldwide.
As a recognized digital marketing strategist, Chris has demonstrated skills in online branding and positioning, search marketing, website development, email marketing, eCRM, social media marketing, digital media, and revenue management. His primary focus is strategic online marketing that drives incremental revenues and profits to hotels and resorts through effective and measureable digital marketing and distribution.
Chris has been a speaker at numerous industry events and brings a unique and sometimes controversial perspective to the conversations through challenging traditional thinking. He understands the challenges many hotel owners and operators face from his extensive background in hotel operations as a General Manager of numerous upscale hotels and resorts, prior to joining GCommerce. His combined experience of operations and digital marketing allows him to effectively apply a digital marketing strategy to overcome those challenges and to achieve the financial goals set forth with his clients.
SCOTT VAN HARTESVELT
Scott van Hartesvelt formed GCommerce in 2002 and quickly grew the company to over 20 team members and 100+ clients worldwide. Under his leadership GCommerce has become a premier digital marketing firm in the travel vertical. Over the past few years, Scott has emerged as a sought after voice for those looking to challenge digital marketing norms and generate premium online revenues. With a client list featuring some of the most renowned luxury properties and brands in North and Central America, GCommerce has become a tastemaker that industry leaders follow. In just 8 years GCommerce has generated over $200 million in online revenue for their clients. Scott spends his time focused on ensuring each and every GCommerce client exceeds their online revenue goals. In addition, Scott focuses on bringing new marketing practices and programs into the GCommerce offering and expanding the business to new corners of the globe. When not working, he enjoys spending time with his daughter Laila and wife Monica.
MARK VAN HARTESVELT
Mark is a founding partner of GCommerce, a digital marketing company serving the hospitality, travel and resort real estate industries. The company currently serves more than 100 hotel clients in the United States, Italy, Costa Rica and Mexico. In 2010, the company expanded into Europe with the formation of GCommerce Italy.
A 30-year hotel veteran, Mark is recognized as an industry leader and innovator in marketing and operations in the hotel, resort, casino and real estate industries. He is a former adjunct professor at Boston University and the University of Denver. He co-authored one of the hotel industry’s classic textbooks and is a frequent speaker at industry conferences on future trends, marketing and revenue optimization and operations. He is a current and past board member of a number of public and private corporations.
Mark was a co-founder of Gemstone Hotels & Resorts, a boutique management company specializing in independent, luxury hotels and resorts, where he served as co-managing partner from 1994 until 2008. Gemstone grew to be ranked one of the top 20 management companies in the U.S., opening or completely repositioning such well-known properties as the Hotel ZaZa in Dallas and Houston, the Mosaic Hotel in Beverly Hills, the Hotel Sax in Chicago and Westward Look Resort in Tucson.
As the head of the Account Services and Marketing departments, Lindley oversees the development and execution of each client’s digital marketing strategy. Lindley’s primary role is to ensure GCommerce fulfills our promise to deliver results that matter. Lindley and her team conceptualize and manage the implementation of each client’s unique strategy. Lindley began her career with GCommerce in 2007 as a paid search marketing specialist. She has grown with the company spending extensive time within the various departments of GCommerce including Search Engine Marketing, Strategic Marketing and Account Services.
Originally from New York, Lindley graduated from Syracuse University with a Bachelor of Arts in Sociology. During her studies, she developed a passion for both environmental studies and the Chinese language which inspired her to move to China after graduation. Lindley moved to the northeast region of China and taught English as a second language to college students at Baicheng Normal College. Upon return, she moved west and has enjoyed making her home in Park City.
Will started with GCommerce Solutions in 2006, completing various project work for business development. He quickly found a passion for Search Marketing, and lead the project development for GCommerce’s largest paid search account. Today, Will develops cutting edge search techniques and frequently challenges his team to innovate on behalf of our clients. Will believes not all search marketing is created equal, and that many competitors service clients to the lowest common denominator. In contrast, Will and his team of strategists develop unique approaches to help clients achieve their revenue goals. Every client is unique and cookie cutter solutions rarely work. Will earned his B.A. in Political Science at Hobart College in Geneva, New York. Upon graduation, Will was given a grant to study Humanitarian Law at Oresund University in Lund, Sweden. Will is an avid Yankees fan, enjoys trying new recipes, and spends his Sunday afternoons on Utah’s best golf courses.
GCommerce’s VP of Business Development, Mark Oliver brings more than 10 years experience in the hotel industry and over 15 years in e-commerce and internet marketing. Mark leads the sales and business development teams and oversees the strategic growth of GCommerce’s client base. Prior to GCommerce, Mark held a leadership role with EveryScape where he was in charge of launching their award winning visual technology to the hospitality industry, educating the industry on its unique visual selling capabilities and managing the team sales. Before EveryScape Mark worked at NetSuite where he was on the initial corporate sales team that helped launch NetSuite’s leading integrated webbased business software suite to large corporations. Before Mark’s run in the digital marketing world, he helped run corporate sales for The Pebble Beach Resorts. The son of noted hotelier Tom Oliver, Mark literally grew up in the industry. Mark was raised in a hotel and has worked in almost every department a hotel has to offer. His family also owned a restaurant, so he knows what it is like to serve, bus a table, prep the food and wash the dishes. In other words, he’s not afraid to get his hands dirty. Mark graduated from Texas Christian University, home of the Frogs, with a Bachelor of Science in Finance. After his studies he moved to the mountains for two years but was drawn back to the Pacific Ocean and now resides in Mill Valley, CA with his wife and two teenage children. In his spare time Mark mountain bikes, road bikes and plays tennis along with spending time with his family. He is an advisor to Urban Tag, Kitchen Network and his wife’s company Sarah Oliver handbags.
We bring our talents together to get you the best marketing available, nationwide. When we're not at the office, you can find us tearing up the town, making homers on the softball team, biking the trails, skiing the slopes and camping in the Uintas.
Recognized for innovative solutions that drive significant profits for our clients; the quality of our work is surpassed only by each individual’s passion for our company and our clients.
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THAT’S WHAT "G" SAID
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